From July 14–17, 2026, on the picturesque shores of Lake Baikal in the village of Listvyanka, MISMA, in partnership with Novakorm, hosted a business seminar for specialists from pig and poultry enterprises across Russia.
To achieve successful production and strengthen market positions in the industry, relying on outdated methods is no longer enough. Today, it is essential to implement modern feed solutions that deliver measurable results. The MISMA seminar on Lake Baikal became the perfect platform where theory met practice, and industry experts connected with production specialists who need this knowledge daily.
"We structured the business program so that each participant would take away not just bullet points, but concrete professional tools," noted Maxim Timoshkov, General Director of MISMA, in his welcome address. "We invited speakers who live in the industry and know it from the inside. The format of our event is, above all, a space for live communication where working ideas are born."
The first block of the seminar focused on MISMA's transformation - its journey from global formulas to leadership in the Russian market. Pavel Dmitriev, Lead Sales Manager, examined the adaptation of global feed standards to the realities of domestic production while maintaining high efficiency and cost manageability. In a discussion with participants, the speaker paid special attention to import substitution, focusing on building a resilient strategy amid changing logistics and growing requirements for final product quality.
Pig Farming: Three Pillars of Efficiency
The session for pig farmers addressed key growth points in production.
Optimizing pig rations: Yuri Moldavskiy, PhD in Biology and expert in pig feeding and feed production, demonstrated how targeted changes in feeding affect growth rates, feed conversion, and overall enterprise economics. The discussion covered modern feed additives that balance nutrition without excessive costs while achieving stable weight gain.
The evolution of semen quality: Edward Garshnek, General Director of Reproteh LLC, revealed how working with genetic material determines herd productivity for years to come. Participants learned about the latest approaches to semen evaluation and storage that improve conception rates and reduce reproductive losses.
Piglet gut health: the state of the gastrointestinal tract at an early age is directly linked to young stock survival, immunity, and future productivity. The speaker shared practical case studies on preventing dysbiosis and maintaining the microbiome to help reduce animal losses and lower veterinary costs.
Poultry Farming: Technologies That Change the Rules
The parallel session for poultry farmers focused on optimization tools and the search for alternatives to conventional, yet suboptimal, solutions:
The right choice of enzymes: Yulia Ezerskaya, Head of the MISMA Technical Department, helped participants navigate the variety of enzyme products on the market. Attendees practiced selecting enzymes for specific diet compositions to maximize nutritional value and reduce production costs without sacrificing quality.
Alternatives to feed antibiotics: independent poultry expert Nikolai Krokhin presented a systematic approach to antibiotic substitution, a critically important issue amid tightening regulatory requirements and growing demand for "clean" meat. The discussion covered everything from probiotics and prebiotics to organic acids and phytogenic additives, explaining their mechanisms of action and specific application guidelines.
Alternative methods for optimizing poultry diets: Yulia Ezerskaya introduced approaches extending beyond standard feed formulas, such as managing raw material quality and guiding physiological processes in the bird's body. She highlighted mechanisms for increasing energy resources, enhancing intestinal absorption capacity, and optimizing crude fat metabolism. The combination of these measures aims to improve feed digestibility, enhance flock health, and ultimately increase production profitability.
The Seminar as a Platform for Dialogue
The business program was only one side of the event. Equally important was the informal agenda, which allowed participants to network, discuss pressing issues, and find like-minded partners. The leisure program included a visit to the Pribaikalsky National Park and the Baikal Museum, a boat trip across the lake, and trekking along the Great Baikal Trail. In this inspiring atmosphere, new partnerships were formed that will mature into long-term projects.
Lake Baikal filled us with energy, and our experts provided invaluable knowledge. Every topic, case study, and discussion were aimed at giving participants the tools to improve operational efficiency in the coming season. The real value of knowledge is measured by the speed of its implementation and the results achieved.
We thank all participants for their active involvement and our colleagues from Novakorm for their collaboration on the program. We look forward to welcoming new partners to our future events. Such meetings confirm that industry development is impossible without direct dialogue and the exchange of real-world experience.